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Websites, market research

American Marketing Association (US): professional association for marketers.

A.C. Nielsen (Australia): market research company. Some of its latest market research surveys are available on its homepage.

ANZ industry briefs published on an ad hoc basis.

Consultancy firms, such as PricewaterhouseCoopers and KPMG, conduct and publish industry research. Their market research reports may be available in full text on their websites:

Brandchannel is maintained by Interbrand, a global marketing consultancy firm. The site provides information relating to brands and branding, it is updated regularly with full text feature articles, book reviews, papers, conferences and registration for free weekly updates.

Doing business in Spain: an introductory guide to the market (pdf, 68 pages, 2003). Publication by the Department of Foreign Affairs and Trade, the guide includes sector analysis and case studies.

Federal Chamber of Automotive Industries (FCAI, Australia)

Food and Brand Lab from the Cornell University was established in 1992 to undertake consumer research on consumer buying behaviour and what they eat. The site has full text documents relating to marketing and advertising strategies.

Fortune Magazine: links to Fortune 500 and global 500.

Insights Asia Pacific is a magazine published by AC Nielsen. It provides the most recent research and surveys on consumers and markets throughout this region. The latest issue is available in PDF file.

JETRO Market Reports (Japan External Trade Organisation). All the reports are full text in PDF files or HTML format.

Australian Market & Social Research Society Limited (AMSRS) homepage has good links such as its occasional and conference papers and research news.

Marketing virtual library a comprehensive site on many aspects of marketing.