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Call numbers

Books in the libraries are classified and arranged on the shelves by call numbers. For example, marketing is represented by the call number 658. The following call numbers are a selected list for browsing the shelves.

Number Subject
658.575 new products
658.8 marketing management
658.802 communication in marketing (marketing communication)
658.827 brand name products (branding)
658.83 market surveys (market research)
658.834 consumer behaviour
658.8343 market segmentation
658.835 market share
658.84 internet auctions (internet marketing)
658.848 export marketing (global marketing)
659.1 advertising

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