Marketing
Scope: Taught at all campuses. Subject includes all
aspects of marketing eg sports marketing, branding, strategic marketing,
advertising and consumer behaviour.
Related subject pages: Companies
and industries; Management, Sports
management
Contact librarians: Business
and Economics faculty team
Library catalogue
Call numbers
Reference works
Journals
Databases
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Websites
Library tutorials
Assignment writing
- Q
Manual (pdf, 517kb) (essay writing guide and managing references)
- EndNote
Further resources
- Monash University ARROW repository
- working papers from other
institutions
- Faculty of Business and Economics
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