Title

• be short as possible to avoid truncation. It should be easy to read at a glance
• provide a clear and accurate description of the resource
• be unique. It should be distinctive from other similar Monash pages.
• use the most important keywords or key phrases first
• use keywords or key phrases that your target audience may be using to find this content
• use English spelling
• use mixed (sentence) case

AND

• do not start with initial articles eg 'a', 'an' or 'the'
• do not use unnecessary words such as 'homepage', 'home', 'welcome to'
• do not use abbreviations or acronyms unless widely known by target audience
• do not use special characters such as asterisks (*), percentages (%) etc or accented characters

<title> tag in HTML document

• use document title and add organizational context if necessary
  • ensure the words Monash University are always part of this title
  • in some cases both names of the subordinate organizational unit and name, Monash University may be required
  • do not repeat the name, Monash University if it is included in the title
  • if the name of organization is required use a comma at end of title before the name of organization.

For the library site see also the 'Naming Policy for External Communications' (intranet). Naming of web pages should comply with the principles outlined in this document.

This is the DC.title in the metadata record. This title can be edited by author to include organisational name if necessary. The amended title will then become the <title> tag in the HTML document or the title in the properties of non-HTML documents.

Include any variant titles eg abbreviations, previous title, title identified in <title> tag of HTML document as second and subsequent Title iterations.