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Communication theory : media, technology, society David Holmes Published by SAGE (2005) |
Book description
This book offers an introduction to communication theory that is appropriate
to our post-broadcast, interactive, media environment. The author contrasts the
`first media age' of broadcast with the `second media age' of interactivity.
Communication Theory argues that the different kinds of communication
dynamics found in cyberspace demand a reassessment of the methodologies used to
explore media, as well as new understandings of the concepts of interaction and
community (virtual communities and broadcast communities).
The media are examined not simply in terms of content, but also in terms of
medium and network forms. Holmes also explores the differences between analogue
and digital cultures, and between cyberspace and virtual reality.
The book serves both as an upper level textbook for New Media courses and a good
general guide to understanding the sociological complexities of the modern
communications environment.
About the Author
Dr David Holmes is a lecturer in the Department of Communications and Media Studies in the Faculty of Arts at Monash University.
Borrow it: Monash University Library members can borrow this book. View the catalogue record for details.
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