Book description
The third edition of this text has been written for
introductory economics courses with the main focus being on the changing
nature of the economics discipline and how it is taught. Recognising that
economics is becoming a service subject for accounting, finance, management
and marketing students, this book focuses on economics within the context of
Business/Commerce degrees. The main emphasis is on developing the
interrelationship with economics and the other major business disciplines.
By stressing the analytical and critical strengths of economics, knowledge
of the subject will assist business students in understanding government
economic policy within a business environment, and will foster a deeper
knowledge of the students particular area of specialisation. The aim of the
book is to provide the student with the ability to analyse economic policy
issues and to understand why economists disagree. Knowledge of economics
develops an ability to understand and provide alternative solutions to
economic problems faced in the business environment. [Pearson Education
Australia]
About the author
Dr. George Rivers is a lecturer in the Department of Economics
at Monash University. His research interests include the theory of the
firm, e-commerce and industrial organization.
Ian Ward is an Associate Professor in the Department of Economics
at Monash University. is research interests include comparative economic
systems, 'economic ideology', transition to the university and
transition from university to the workplace.
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