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Economics in the business environment (3rd ed.) George Rivers and Ian Ward Published by Pearson SprintPrint (2004) |
Book description
The third edition of this text has been
written for introductory economics courses with the main focus being on the
changing nature of the economics discipline and how it is taught. Recognising
that economics is becoming a service subject for accounting, finance, management
and marketing students, this book focuses on economics within the context of
Business/Commerce degrees. The main emphasis is on developing the
interrelationship with economics and the other major business disciplines. By
stressing the analytical and critical strengths of economics, knowledge of the
subject will assist business students in understanding government economic
policy within a business environment, and will foster a deeper knowledge of the
students particular area of specialisation. The aim of the book is to provide
the student with the ability to analyse economic policy issues and to understand
why economists disagree. Knowledge of economics develops an ability to
understand and provide alternative solutions to economic problems faced in the
business environment. [Pearson Education Australia]
About the Authors
Dr. George Rivers is a lecturer in the Department of Economics at Monash
University. His research interests include the theory of the firm, e-commerce and
industrial organization.
Ian Ward is an Associate Professor in the Department of Economics at Monash
University. is research interests include comparative economic systems, 'economic ideology', transition to the
university and transition from university to the workplace.
Borrow it: Monash University Library members can borrow this
book. View the catalogue
record for details.
Buy it: This book may be available from the
Monash
University Bookshop.
Other
publications by Monash staff 
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