Book description
This book was published as a sprint
print for Monash University. It was written to support Mahoney and Trigg
International Business at higher levels. Mahoney and Trigg was chosen
because it is the only text written from an Australian/Asia Pacific
perspective.
Readings in International Business supplies the academic rigour
necessary to use the text at higher levels. The readings are based on
recent research that has been undertaken in the Asia Pacific region. The
research has been complete since 1997 and in most cases presented at
refereed conferences.
The structure of Readings in International Business corresponds to
the major sections of Mahoney and Trigg. The order of reading begins with
international markets and moves to international environment and managing in
the environment and concludes with a focus on business operations. This
structure will also complement a wide range of international business texts.
[Publisher's website]
About the authors
Ron Edwards is an Associate Professor at Monash University and
Course Director of the Bachelor of Business and Commerce degree.
His teaching and research fall within the field of international
business in which he specializes in the internationalization of
Australian business. He has published 25 articles in scholarly journals
and several books.
Chris Nyland is an Associate Professor at Monash University.
His research interest is in international business, evolution of
management thought, international business and economic crises and
globalisation and the rights of labour.
Max Coulthard is a Lecturer at Monash University. His research
interest is in international business - strategy, negotiations
and management franchising - local and international.
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