If I were a rich man : keys to business and investment success

Richard Shrapnel with Robert Gottliebsen
Melbourne : Information Australia, c1999

ISBN: 1863502904

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Book description
The book consists of twelve chapters which cover aspects of how to make a business successful. It emphasizes the on-going competitiveness that any business should have in order to survive and be on the top. What makes a business competitive? The key components are well discussed throughout the book. They are ranging from having a good business plan, finding the right opportunity, to focusing on customer relations, maintaining a strong leadership, creating a good business culture, recognising employees' competencies and encouraging innovation, and having a vision for the future.
Both authors have written this book based on their own experience as successful business people. The text is well written and very easy to read.

About the author
Richard Shrapnel has 25 years' business experience, both global and domestic. He started his career as a chartered accountant at 17, helping clients build and manage businesses, before establishing his own management consultancy nine years ago.
Richard has spent the past four years talking with many of Australia's most successful business people to create this book and is currently doing a PhD in Business Strategy.
Robert Gottliebsen is a pathmaker in Australian business and journalism, founding the Business Review Weekly in 1981. He became the chairman and editorial director in 1988 and today is the magazine's chief commentator and the host of television's Business Daily. Robert won the Australian Journalist of the Year award in 1977 and a Walkley award in 1978.

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