Australian services : marketing and management

Australian services : marketing and management
Australian services : marketing and management

ISBN: 0732950686 (hbk.) : 0732950678

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Book description
The author provides a practical and accessible synthesis of current services marketing and management research, with an emphasis on the link between strategy and performance. A framework for services strategy analysis and problem solving, developed by the author, provides the structure for the text.

About the author
Linda McGuire is a member of the Department of Management at Monash University.

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